Taste quiz

Discovery Quiz

Turn Tastes Into Sales

With the Wine Discovery Quiz, easily match each shopper to the perfect bottle based on their unique profile. No generic matches — only wines you actually sell. Smart, intuitive recommendations. Seamless customer journeys.

More Conversions, Every Time.

The Wine Discovery Quiz captures shopper preferences in a fun, frictionless way and turns them into curated recommendations that converts.

  • Instantly suggests wines from your catalog that best match the shopper’s unique taste

  • Bridges the gap between shopper intent and the right product, no matter their level of expertise

  • Drive more sales by putting the customer’s preferences first

  • Grow your email marketing and shopper insights

Use Cases

Customer loyalty

DTC & E-Commerce

  • Offer personalized recommendations at first visit

  • Reduce decision friction and drop-offs

  • Offer personalized recommendations at first visit

  • Increase cart size and confidence with smart suggestions

Customer Experience

Email & Ad Campaigns

  • Use the quiz as a lead magnet to drive opt-ins and retargeting

  • Segment customer by taste profile for better personalization

  • Build a great customer journey by understanding preferences and how to cater to them uniquely

Wine Education

Retail

  • Help busy shoppers sort through hundreds of SKUs for a quicker path to purchase

  • Break down barriers for new, curious shoppers

  • Adds delight and interactivity to the store experience

HOW IT WORKS

Easy to Implement. Powerful to Personalize.

Simple to set up a tailored wine quiz that connects your products with the right customers — instantly.

Can be embedded on Shopify, other e-commerce platforms, or your brand site.

Fun Taste Quiz Questions

Step 1
Personalize Your Quiz

Taste Quiz Results

Step 2
Upload your wine catalog or share product data

Step 3
Install the Quiz App

  • As an embeddable widget for any online website

  • Download from the Shopify App Store for a 1-click install

The Wine Quiz in Action

Watch how the Wine Discovery Quiz transforms casual browsers into confident buyers.

In under a minute, shoppers get personalized wine matches based on their taste, food, and vibe — no wine knowledge needed.

Why the Wine Discovery Quiz?

Because your wines deserve to be discovered — and your customers deserve to feel confident.

  • Convert more shoppers, effortlessly with personalized recommendations

  • Built for today’s wine buyers who value experiences over expertise

  • Captures valuable zero-party data to fuel personalization

  • Brand-forward experience that reflect your voice and your wines

  • Fast setup with easy to install widget or app download

We love working with PairAnything. We now can reach our customers more easily and showcase the unique qualities of our Swiss wines.

Brandon Austin, Co-Founder & CTO

Ready to Turn Browsers into Buyers?

Give customers a smarter, simpler purchasing path and grow your wine sales in the process. Contact us today for your free trial.