PairAnything Blog

Catch up on the latest stories, product updates and industry insights.

Newsletter

🍇 Uncorking Growth in a Challenging Market: When Wine Associations Face Change

Wine associations today are at a crossroads: consumer tastes are shifting, traditional marketing is losing impact, and relevance in a changing market has never been more critical.

From Gamay to Great Whites: How Beaujolais’ Terroir Is Elevating Chardonnay

Beaujolais Blanc is redefining the identity of a region too often confined to its festive Nouveau. More than a trend, it’s a rediscovery of Beaujolais’ roots and a reminder that innovation in wine often means revealing what was there all along.

When Wine Associations Face Change: Turning Challenges into Opportunities

Traditional recommendation systems are no longer sufficient. What is needed is a new approach rooted in cultural relevance, contextual understanding, and meaningful innovation.

Latest News

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Sep 4, 2025

When Wine Associations Face Change: Turning Challenges into Opportunities

Sep 4, 2025

Explore how forward-thinking associations can redefine their role, deliver greater value to member wineries, and lead their regions in a rapidly changing market.

Sep 4, 2025

Jun 15, 2025

Going Beyond the Algorithm

Jun 15, 2025

Can AI really know us better than we know ourselves? Spotify serves up the perfect rainy-day song. Netflix cues our next binge. Amazon recommends a copper pour spout because we bought artisanal olive oil last week. And now — wine?

Jun 15, 2025

Mar 20, 2025

‘Let It Breathe’ features Christy Serrato

Mar 20, 2025

In this episode of Let It Breathe, host Chef Crista Luedtke interviews Christy Serrato, founder of PairAnything, a Techstars-backed startup revolutionizing wine discovery through technology.

Mar 20, 2025

Mar 2, 2025

Chancell-ing: Aggie alumni drive local entrepreneurship

Mar 2, 2025

Aggie alumni drive local entrepreneurship. In Davis, Christy Serrato founded PairAnything Inc., a winetech software company that developed a mobile app used in the hospitality and retail industries to pinpoint food and wine pairings — and ultimately increase sales.

Mar 2, 2025

Mar 3, 2024

Christy Serrato, CEO - Innovator - EIR - Investor

Mar 3, 2024

"How can I help?" is a familiar refrain within Christy's circle, reflecting her innate propensity to help others thrive. Her heart is in entrepreneurship, as she perceives it as the conduit for effecting meaningful societal change.

Mar 3, 2024

Women of the Vine & Spirits Foundation: PairAnything

Mar 3, 2024

Explore Christy Serrato's thoughts on the Women of the Vine & Spirits Foundation scholarship and discover her plans for utilizing it to propel PairAnything to new heights. Gain insights into how she intends to leverage the scholarship to push the boundaries of PairAnything.

Mar 3, 2024

Nov 13, 2023

Techstars Invests in PairAnything to Accelerate Winetech Innovation

Nov 13, 2023

Pair Anything, Inc. receives funding from Techstars, the world’s most active pre-seed investor, to bring consumer inclusivity and data-driven innovation to the world of wine.

Nov 13, 2023

Mar 20, 2023

Did You Know These Two Things Go Well Together?! - Christy Serrato on The Founders Live Podcast

Mar 20, 2023

Did You Know These Two Things Go Well Together?! Nick and Christy talk about how PairAnything started, and her experience pitching and winning Founders Live SF.

Mar 20, 2023

Navigating Abroad S2 Episode 06: Christy Serrato, Founder, Pair Anything

Jan 30, 2023

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Navigating Abroad S2 Episode 06: Christy Serrato, Founder, Pair Anything

Jan 30, 2023

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Join Lisa and Christy as they discuss using technology to bring people together, creating the first food and beverage genome, and how comfort can lead us to our best ideas.

Jan 30, 2023

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A New Digital Experience - Pair Anything

Dec 12, 2022

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A New Digital Experience - Pair Anything

Dec 12, 2022

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Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Christy Serrato, Founder of Pair Anything, Inc., located in Davis, CA, USA.

Dec 12, 2022

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Nov 28, 2022

PairAnything wins The Entrepreneurial Spirit by SIA Scotch

Nov 28, 2022

In a nationwide competition, PairAnything was selected as one of the eleven recipients of The Entrepreneurial Spirit by SIA Scotch.

Nov 28, 2022

Oct 28, 2022

PairAnything on the Twist of Fate Podcast

Oct 28, 2022

Learn more about Christy Serrato, Founder & CEO of PairAnything, on the Twist of Fate podcast!

Oct 28, 2022

PairAnything Elevates Where Food Meets Wine with Foodom

Jul 28, 2022

Partnerships, Customers

PairAnything Elevates Where Food Meets Wine with Foodom

Jul 28, 2022

Partnerships, Customers

Foodom partners with Davis-based Pair Anything, Inc. to elevate dine-at-home experiences with wine pairings featuring Scott Harvey Wines.

Jul 28, 2022

Partnerships, Customers

Jan 31, 2022

Valensin Vineyard Takes the Plunge with PairAnything DTC Innovation

Jan 31, 2022

Through the PairAnything web app, the winery is within reach anytime, anywhere — like visiting a Virtual Tasting Room.

Jan 31, 2022

Jul 19, 2021

Profile

Profiles in Success - Christy Serrato and PairAnything

Jul 19, 2021

Profile

“I imagined the world of wine that can appeal to enthusiasts from diverse backgrounds and provide confidence at their different stages in the wine journey…”

Jul 19, 2021

Profile

Jan 1, 2021

More News

Jan 1, 2021

A full archive of PairAnything in the News can be accessed here.

Jan 1, 2021

Product

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Wine Quiz

Help your customers find wines they will like and also recommend food pairing to enhance their wine enjoyment!

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New Retail Shopping Experience

Delivering a distinctive, enlightening in-person shopping encounter for today's consumers is challenging. But what if you could unlock new doors for your brand?