WINE ASSOCIATIONS
Connect Modern Audiences To Your Wines At Scale
Create meaningful, personalized experiences that deepen appreciation for your wine region, strengthen consumer loyalty, and empower your members to stand out, whether in tasting rooms, online, or at events.
WHY PARTNER WITH PAIRANTHING
Lead Your Region Into the Future
Forward-thinking associations are helping their members connect with today’s consumers in new ways. PairAnything makes it simple to bring innovation to your region, by offering modern tools your wineries can use or access as part of their member benefits.
With PairAnything, your association empowers members to:
Personalize every experience – Engage consumers with tailored recommendations that turn curiosity into conversion.
Reach customers everywhere – Extend visibility from tasting rooms to retail, e-commerce, and events.
Tell richer stories – Connect wines with food, culture, and lifestyle to deepen emotional resonance.
Understand consumer preferences – Access data insights that reveal who your audiences are and what they love.
Create seamless experiences – Deliver consistent engagement across websites, kiosks, and digital channels.
SPECIAL OFFER
An Exclusive Member Benefit
Give member wineries access to PairAnything at a special, association-only rate: personalization, digital reach, and consumer insights made simple.
How It Works
Member Access: Base package included for all members
Optional Upgrades: Advanced tools at discounted pricing
Quick Start: Easy onboarding and support
Branded Experience: Dashboards and portals can carry your region’s identity
PLATFORM HIGHLIGHTS
Delivering personalization and engagement at scale.
PairAnything equips associations and their member wineries with tools to thrive in a changing market.
Digital Storytelling Tools
Food & Wine Pairings
Consumer Intelligence
Omni-Channel Integration
Showcase the unique narratives behind your wines and region.
Offer dynamic, context-driven pairing suggestions, that highlight the versatility.
Capture and aggregate preferences data to inform marketing, production, and DTC efforts.
Seamlessly connect tasting rooms, websites, online storefronts, festival booths, and events via a consistent consumer experience.
HEAR FROM OUR PARTNERS
““Working with Pair Anything has been an absolute pleasure. Not only is the software a way to simplify the complexity of pairing wine with food, it’s a fantastic recommendation platform to market your products to all levels of wine drinkers. As a consumer, I like to use Pair Anything to enhance my own palate.””
WHY IT MATTERS
Turning Challenges into Opportunities
Declining sales, shifting consumer preferences, and limited marketing reach are pressing challenges. The opportunity lies in moving beyond tradition with personalized wine discovery tools that help associations achieve:
Relevance in a Changing Market
Adapting to evolving consumer expectations
Embracing innovation and help open new channels that elevate your region’s visibility
Broader Reach
Extending your region’s presence beyond the tasting room into digital, retail, and event spaces
Connecting with diverse audiences who may never set foot in your region but are eager to explore
Stronger Engagement
Creating authentic connections by making wines feel accessible and tied to modern lifestyles
Tailoring customer experiences to build lasting loyalty
How Member Associations Can Empower Wineries
The industry has a chance to move beyond tradition and truly embrace today’s diverse, modern consumer.
Uncork More Growth.
Explore a Member Program Today
We’d love to help you design a member-benefit plan that works for your association. Ready to explore what this could look like for your association?