PairAnything Debuts Wine Recommender™ App on Shopify
PairAnything Wine Recommender on Domaine Dardagny’s Shopify store
September 10, 2025 (Davis, CA) — PairAnything, the AI-powered wine discovery and recommendation platform, today announced the launch of its Wine Recommender™
App on the Shopify App Store. Designed especially for wine producers and retailers, the intelligent tool transforms online browsing into a personalized, engaging shopping experience that increases customer confidence and drives sales.
Smarter Wine Shopping, Confident Choices
Today’s consumers want simplicity, personalization, and a sense of connection when shopping online. The PairAnything Wine Recommender™ delivers exactly that: through a quick and intuitive quiz experience, shoppers receive tailored wine recommendations and pairing suggestions, removing uncertainty and inspiring confidence in their purchases.
“We’re thrilled to bring the PairAnything Wine Recommender™ to the Shopify App Store,” said Christy Serrato, Founder & CEO of PairAnything. “Wine is deeply personal, and with so many options, consumers often feel overwhelmed. Our PairAnything App removes that friction by helping shoppers feel confident in their decisions, and by connecting them with wines they’ll genuinely love and enjoy.”
Driving Engagement and Conversions
Early adopters of the Wine Recommender™ are already seeing results. “PairAnything is an incredible app with an amazing team behind it. We’ve received tremendous feedback from our customers who have used it,” said Brandon Austin, CTO & co-founder of Domaine Dardagny Swiss Wine Imports. “The integration for our wines was seamless, and the Wine Recommender quiz has helped our customers select the right wines from our store. Now shoppers are engaging more deeply online and leaving with selections that feel curated for them.”
Easy to Use
The PairAnything Wine Recommender™ integrates seamlessly with Shopify, requiring no coding. Wine producers and retailers can easily customize the app to reflect their brand, showcase their product portfolio, and guide shoppers through a personalized shopping journey that resonates with today’s diverse and experience-driven wine consumers.
Now available on the Shopify App Store to turn online visits into sales: https://apps.shopify.com/pairanything.
Read the press announcement:
PairAnything Debuts Wine Recommender™ App on Shopify - Wine Industry Advisor