PAIRING RECOMMENDER
Smart Pairings that Sell.
Today’s customers don’t just want wine — they want to know what to enjoy it with. The Pairing Recommender makes it simple to match wines with curated recipes, global cuisines, and even local favorites, driving engagement, upsells, and sales at every touchpoint.
Increase customer spend with food and wine pairings that delight.
Don’t just sell wine. Serve inspiration.
The Pairing Recommender helps customers instantly imagine how to enjoy your wine with food they love.
Curated Recipe Pairings that are auto-matched with your wine SKUs
Diverse Cuisine Support to showcase interesting pairings for your wines across a range of global flavors
Smart Customization to highlight signature pairings, seasonal dishes, all tailored to your brand, wine portfolio and customer preferences
Real-Time Recommendations that invites shoppers to explore pairings by wine or food, and delivers instant suggestions that inspire enjoyment
USE CASES
DTC & E-Commerce
Increase average order by help shoppers discover new wines through pairing suggestions
Connect wines to global cuisines and foster versatility and greater enjoyment
Increase conversion rates by providing pairing context that builds buyer confidence
Encourage cross-sells by surfacing wines based on seasonal dishes and trending cuisines
Retail
Drive in-store discovery with personalized, shoppable pairings and cross-selling across the aisles
Inspire shoppers with diverse pairing ideas that go beyond cheese and charcuterie
Enhance product visibility by matching wines to real-world meals your customers are already shopping for
Transform shelves into experiences with dynamic pairing suggestions via kiosks, QR codes, or digital displays
Wine Club & Subscriptions
Delight members with curated recipe pairings that elevate their membership experience
Increase engagement and retention with pairing suggestions that reflect members’ preferences and tastes
Foster long-term loyalty by giving members new, memorable ways to enjoy wine at home, every time
HOW IT WORKS
Connect your wine to foods your customers love.
Embed the pairing experience directly on your website, retail shelves, product pages, or digital menus.
Step 1
Upload your wine catalog or share product data
Step 2
Add recipe pairings for your wines or let PairAnything do the work
Step 3
Embed the pairing experience directly on your website, retail shelves, product pages, or digital menus
“We’ve partnered with PairAnything since the beginning, and they’ve become an essential part of our customer experience. The Pairing Recommender not only drives engagement to a wider customer audience, it deepens how they enjoy and connect with our wines.”
Jana and Scott Harvey, Proprietors of Scott Harvey Wines
The Pairing Recommender in Action
Curated wine and recipe pairings help customers instantly imagine how to enjoy your wine, leading to more confident purchases and bigger baskets.
Make Your Wines More Relatable and Craveable.
Help customers instantly imagine how to enjoy your wines with the food they love.
Inspire Confident Choices by helping customers instantly imagine how to enjoy your wine with food they love.
Celebrate Your Wines’ Versality by going beyond cheese and charcuterie with global cuisine pairings.
Boost Engagement and Pull-Through by turning every wine into a discovery moment. Pairings increase click-throughs, dwell time, and basket size.
Context That Converts with the right food suggestion to make wine feel more accessible and increase purchase intent.