PairAnything and Rex On The Road Media Launch Partnership to Elevate Wine-Brand Discovery
Rex McNeill interviews Christy Serrato of PairAnything, February 2021
Today, PairAnything, the AI-driven personalization and recommendation platform bringing greater contextual relevance and inclusivity to the wine industry, is proud to announce a partnership with Rex On The Road Media, led by acclaimed radio and television personality Rex McNeil. Together, the two companies will offer a combined suite of storytelling, visual-media, and technology-driven personalization services tailored to wineries looking to deepen consumer engagement and grow across diverse markets.
Why this partnership matters
In today’s competitive wine market, consumers don’t simply buy a bottle; they seek connection, authenticity, and narrative. PairAnything’s technology helps wineries engage with personalized wine-and-food experiences, while Rex On The Road Media excels in crafting compelling video and digital content that brings terroir, winemakers, and lifestyle moments to life. With this collaboration, California-based wineries can now access an end-to-end solution: immersive visual storytelling paired with AI-powered recommendation experiences.
What we deliver together
Under the partnership, wineries will have access to:
High-impact video packages produced by Rex On The Road Media, showcasing vineyard tours, winemaker interviews, pairing moments, and immersive tasting-room experiences.
PairAnything’s AI-powered recommendations to easily connect to a broader range of consumers and convert more sales.
Strategic consulting on how to deploy these solutions across e-commerce, tasting rooms, and retail spaces to maximize reach, conversion and consumer loyalty.
What this means for California wineries
California wineries partnering with PairAnything and Rex On The Road Media will gain a differentiated edge:
Video content that truly reflects brand personality and heritage, created with broadcast-level craftsmanship and adapted for digital platforms.
Personalized shopper experiences that drive engagement, tasting-room visits, online sales and wine-club growth.
A cohesive brand narrative, from bottle to screen to mobile device, that speaks to more diverse audiences while retaining authenticity.
What’s next
Wineries interested in learning more about the partnership and program offerings can find more information here: www.pairanything.com/rex-on-the-road. Combined offerings and customized packages are now available for wineries operating in California.
Read the published article:
PairAnything and ‘Rex On The Road Media’ Launch Partnership to Elevate Wine-Brand Discovery and Storytelling - Wine Industry Advisor