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When Wine Associations Face Change: Turning Challenges into Opportunities
When Wine Associations Face Change: Turning Challenges into Opportunities

Explore how forward-thinking associations can redefine their role, deliver greater value to member wineries, and lead their regions in a rapidly changing market.

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Christy Serrato, CEO - Innovator - EIR - Investor

"How can I help?" is a familiar refrain within Christy's circle, reflecting her innate propensity to help others thrive. Her heart is in entrepreneurship, as she perceives it as the conduit for effecting meaningful societal change.

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