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When Wine Associations Face Change: Turning Challenges into Opportunities

Explore how forward-thinking associations can redefine their role, deliver greater value to member wineries, and lead their regions in a rapidly changing market.

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Profiles in Success - Christy Serrato and PairAnything

“I imagined the world of wine that can appeal to enthusiasts from diverse backgrounds and provide confidence at their different stages in the wine journey…”

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Profiles in Success - Christy Serrato and PairAnything

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