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Christy Serrato

Christy Serrato

Christy is at the forefront of technology and consumer experiences. She founded PairAnything to help the food & beverage industry adapt to evolving consumer tastes through AI-forward recommendations. By connecting independent brands with the right shoppers and using data-driven insights, she increases sales at both the grocery aisles and e-commerce.

In 20 years of professional experience, Christy has led product sales and marketing for global fintech, cybersecurity, and enterprise software companies, earning her recognition for tech innovations and an international patent.

PairAnything, is twice-backed by Techstars, the world’s largest pre-seed investor.

Founder & CEO


Invest in PairAnything, support local wineries

With just $1,000, you can help bring PairAnything Kiosks to more grocery stores across the U.S. As our thank-you, you’ll receive $1,000 back in wine from a local winery that could use your support in today’s challenging market—plus an exclusive invite to our Investor Waitlist!

Chat with Christy to get started!

Know a Winery or a Retailer?


“PairAnything really elevates Wine Retail. Having an intuitive, easy-to-use tool like PairAnything is a game-changer.”

-John Leachman, VP at Product Connections